Monday, September 10, 2012

How to Hustle a Neighborhood Business for New Customers

There are lots of tips and tricks to make your small business grow and earn new customers. But what do you do if you're in a small town?
I was intrigued to view the following methods put in place by the small town where the company I work for recently moved to when they changed the location of our base of operations and set up shop in a new town, a small town.
I was surprised by the number of visitors we received in the following weeks after our open house. Lots of people came by dropping off resumes as expected, but what surprised us all was a load of gift baskets delivered. Each employee received a basket of goodies put together by the local businesses. The bank provided a branded mug. The local hardware store provided a blank key. A baby store provided a unique coupon. Etc.
We were new in town, and our neighboring businesses brought a warm welcome to us and intimately shared with us how they might share their services with us: future customers.
Perhaps it was the great work of a chamber of commerce. But several co-workers found some new places to conduct their business via a simple gift basket.
They hustled to get our business as we set up our new business. And new business is the life blood of any business.
The summary and bottom line is you need a great product or service and then you need a method for attracting new customers. There are endless ways to find new customers, however, not all methods are created equal. The most successful business that participated in the gift basket was a restaurant that served lunch nearby and provided a coupon for a free something. We were able to sample the quality, risk free, and ultimately returned many times more during the lunch hour. Some of us even returned in the evening with our families and friends to share the great food with them.
Once you find a proven strategy for finding customers, it's best to focus on that one method. However, it's important not to miss the one time unique events as well. In this case, I believe it was the power of the connections, the chamber of commerce, which could be a network of your own kind in other circles, that brought about the successful neighborhood welcome campaign.

Look around, how might you help a business, even one unrelated to yours, achieve success when you both work together? 

Friday, September 7, 2012

Zombie Apocalypse Disaster Kit with Links

There are many lists of useful items that would go well in your disaster kit. Things like, water, duct tape, and bandages, all belong in your (Hurricane, Flood, Earthquake, Tornado, or Zombie Apocalypse) Disaster kit. But what I really needed, was a complete list with links to the best products. This is my attempt at that list. (Disclaimer: Amazon links are affiliate links. Items are all in the top #100 of their category. Ideas for list items taken from the CDC and from FEMA.)

Consider the needs of all family members and add supplies to your kit. Suggested items to help meet additional needs are:
Additional supplies to keep at home or in your kit based on the types of disasters common to your area:

Where to put all your stuff? 

Other Useful Items

Pre-Packaged Disaster Kits

 Could you do better by just purchasing a pre-made bug-out bag? Maybe. At least you'll know what's inside if you build one yourself. However, it simplifies the buying process, here are two ready-made options.

Do you have a better product recommendation? Let us know in the comments. 

Thursday, September 6, 2012

Avoid the ID10T Error

You may have heard it, or you may have been told that you were experiencing an ID10T error. And now that you see it written out, you immediately know that you do not want to experience this kind of user error. So, how do you prevent yourself from becoming just another ID10T error, or even several other well known user errors?

Look Twice.

It's surprising how often some of the most frustrating problems are caused by NPI. Not Plugged In!

This is especially true if you've recently ripped open your computer and are frantically troubleshooting what could be wrong during finals week. You're desperately trying different ideas, and suddenly...nothing happens. Wait! It was working, sort of, just a minute ago. What just happened?

Oh, yeah, plug it back in.
    Free Kindle Book
  • the power cord
  • the memory card
  • the battery

Save yourself from receiving the ID10T label and check to see if your problem isn't just NPI.

(The Kindle version of the book is currently free on Amazon)


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